From June 22 – July 26, France is on sale. Twice a year French retailers are given the green light from the state to have Les Soldes, or sale season. With the Euro and most items at a whopping 30% off, shoppers can look forward to paying what is retail in other parts of the world.
Nonetheless, it’s serious business. It’s madness. Parisiennes flock in droves. Printemps is a zoo.
Commoners peruse a few days prior, screening styles, mapping routes, and nailing down sizing to streamline d-day. VIP’s fly in, are whisked between stores by drivers, get their Louis Vuitton on and collect fat VAT refunds before leaving the country.
Like boxing day or Black Friday, discounts range from 30% – 60% off, with large retailers holding extended shopping hours the first few days (the only time I can shop in Paris after 8pm). Most everything but staples are marked down, although screaming bargains are few and far between. The best deals are on clearance racks; the last pair of shoes in an odd size in an interesting colour that have been slashed 70%.
Unlike boxing day or Black Friday, you won’t see shops with loss leading door-crashers for the first few people in queue. Or people camped out in sleeping bags.
When the dust settles in 2 or 3 weeks, another round of markdowns comes for items left behind. For savvy shoppers, this is when the real bargains can be had.
To restore harmony in the retail world, next year’s Mens summer collection is being shown at Paris Fashion Week, which runs parallel with the start of Les Soldes. A curious bunch of stylites and fashionistas are in town getting the lowdown on S/S 12. The Sartorialist is here. Fashion bloggers unite.
It’s Christmas in June.